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Next to classic qualitative market research services and approaches, we are constantly developing new quali research tools to enrich dialogue with different target groups, to dig into their motives or simply to collaborate with them

Click on the documents if you want to view them
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Changing Brand and/or Prescription habits

elemgraphApproach based on model developped by Charles Duhigg « the power of habit ».
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Synapses Ethno tools

elemgraphNew way to conduct ethnographic market research projects.
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Synapsescentric

elemgrapha co-creation approach with dedicated respondent profiles.
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SynapsesStorytelling

elemgraphA new way to develop differentiating brand positioning.
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Escape Rooms for Customer Development

elemgraphHow to \"stress\" creativity to solve complex marketing/sales/com issues thanks to inspiring and funny method ?
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Insights about how to anticipate the after Covid 19

elemgraphThinking with pool of experts around 2 extreme scenarios of after Covid-19 and strategies to adopt

And now a quizz illustrating one of our brand models ;-)

Choose and think about a brand that you particularly like or love (whatever the concerned sector) and just transfer all the impressions, thoughts, experiences linked to this brand in the following areas :

Please note the figure and number you have selected for each board and send us the answers

If this brand was …

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An animal
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An historical figure
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An actor
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An actress
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A Cartoon Hero
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A profession
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A Smurf
◀ An animal ▶
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You’ll receive a detailed analysis indicating how and where you tend to perceive this brand, don’t hesitate send us an email to get these answers ;-)

>  Send us an email
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