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"I do recommend Synapsesquali … if you are ready to challenge your marketing certainties ! Pedro Zaragoza owns the talent to read behind consumers feedback as to challenge the potential of marketing ideas/concepts/products. Thanks to an in depth collaboration as from the briefing, Synapsesquali team will deeply investigate consumers insights/feedback, including stimuli adaptations during research process when needed. At the end, you get an actionable feedback, even if not in line with your marketing hopes. I worked with that team at Proximus and at RTL Belgium"

- Xavier Huberland, Marketing Director, RTBF

"In the frame of large multi-country projects in healthcare, SynapsesQuali has the ability to condense and synthesize large amounts of customer points of view into actionable insight, really supporting decision making through a better understanding of needs, perceptions, and behavior patterns"

- Georges André, Director of Commercial Transformation, Rhythm Management Europe at Boston Scientific

"In the context of my role as Head of Strategy & Insights at Danone Belgium, I was thrilled to collaborate with Synapsesquali on strategic projects. I have particularly appreciated the breakthrough research approaches proposed by Synapsequali, with the right combination of observed vs claimed elements. And the real competitive advantage of Synapsequali lies in their ability to identify killing insights, behind observations, as well as linking it back to Business opportunities and answering the So What question. Their business acumen is their key strength!"

- Anne Collard, Consumer Insights Director, Twinings

"it’s always insightful to assist to presentations given by SynapsesQuali because they are not only answering to the main objectives but also making alive customer feedback and inspiring new opportunities"

- Christophe Segaert, Vice President Consumer Market (B2C), VOO

"The real strength of Synapsesquali lies in their ability to establish rapidly a deep relationship with physicians allowing them to dig in their preconscious motivations and afterwards, through their analysis, to link it back to our business opportunities"

- Caroline Duchateau, Market Insight Manager, Astra-Zeneca

Healthcare

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FMCG

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B to B / Service & Industry

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Others

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